Strategic Brand Management - Importado

KEVIN LANE KELLER   

For courses in strategy/strategic management.   For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text.  Students have a clear decision-making framework to use in analyzing cases and business situations.

Editora: Prentice-Hall
ISBN: 0130411507
Ano: 2003
Edição: 2
Número de páginas: 384
Acabamento: 
Brochura
Formato: Grande
Complemento da Edição: Nenhum